ADVERTISEMENT IMPACT ON CUSTOMER’S PURCHASE INTENTION: A STUDY ON ASIAN CUSTOMERS PERSPECTIVE

This study has investigated the impact of different sources of advertisement on the purchase intentions of the customers in the context of Asia. On the basis of literature review study has discussed different advertisements tools. Study has selected five Asian countries as a sample and investigates the impact of advertisement. These countries are India, China, Pakistan, Japan and Indonesia. Customers may influenced by many factors but According to the analysis of the study Advertisement has an impact on the purchasing patterns, and purchase intention of the customers.

Afifa Marium*













ONE BELT ONE ROAD, CHINA’S WORLD TRADE INITIATIVE

China constructed the new road chain in the different countries of the World, by naming OBOR ‘one belt-one road’. It will take the initiative for trade preferentiality flanked by road belt road connected countries with china. Though, there has been a small piece of research analytically investigative the procedure effects on the business relations between China and the tangled countries. This research paper efforts to evaluate the Belt Road initiatives and its effects quantitatively by building an innovative two-sided discovered trade fondness index, that can be quantity and also measure the two-sided trade preferentiality flanked by China and its 114 business partner countries

Muhammad Zohaib*, Riaz Hussain, Jamshaid Riaz, Ateeq ur Rehman Sajid & Muhammad Asad Khan.













BIG DATA ANALYTICS IN HEALTH CARE CENTERS IN ENGLAND

Now a day’s big data is a hot topic for researchers. Big data is a huge sum of data that is organized, un organized and non-heterogeneous. This paper explains some challenges and opportunities that are very helpful for understanding of healthcare’s big data. As we know that in this era of globalization data is very important for any organization and it is increasing speedily in every second, so it is very difficult to handle a huge amount of data by using traditional techniques

ANDREW K NOREW*, EMDEN SAM F H.












OODB AND THEIR IMPACT ON FUTURE BUSINESS DATABASE APPLICATIONS

Today’s database applications based on complex data structures like CAD/ CAM, intelligence systems, software engineering. A relational database model does not support the increasingly complex data structures requirements. Object oriented databases provides supports and compatibility for userdefined data-types, complex-data structures, complex-data objects that contains the reference of other objects, inheritance, encapsulation, procedural attachment to attributes and simpler way of representing derived attributes

JAMES ALAN.












INNOVATION IN ORGANIZATIONAL AND INSTITUTIONAL STRUCTURAL EQUATION MODELING, WITH MODERATING VARIABLES

Modern organizational theory perspective encourages to do adopt the innovational process in the industry and organization, according to keep in mind the firm/organization’s age and size. But still its an intriguing among the policy makers and decision maker authorities. With the help of multiple theories like stakeholder theory, institutional theory, along with conceptualized modeling framework will explain the concept to this innovation in org. and inst.

Asad Mahmood*, Muhammad Adeel Khan, Toqeer Nawaz, Sumera Khalid













FINANCIAL RISK MANAGEMENT AND INVESTMENT IN CORPORATE SECTOR

Directing of the financial risk management is the art of financial and corporate sector’s establishments. The research article in your hand, retrospect, that how CFOs, FOs and CEOs apply their financial pronouncements in the rival market? This article is about ‘financial risk, its types even at (micro & macro level), risk tools, foreign exchange, risk management, interest rate & its control and liquidity financial risk management.

Muhammad Zohaib*, Adnan Ismail, Saddam Hussain, Imran Raza